For 2010, Zapp's Potato Chips proudly carries on Ron Zappe's newest tradition, WHO DAT? Potato Chips, donating a portion of the proceeds of each sale to Louisiana area food banks. Zapp's Potato Chips plans to roll out the campaign in early August.
In August 2009, Ron Zappe, founder of Zapp's Potato Chips, wrote "this is the year of the Saints and we're going to the Super Bowl, so let's start the party now!" Zappe put his money on this prediction by giving the five Louisiana area food banks a portion of the profits from his Zapp's WHO DAT? chips. Ron said at the time, "This just feels good and tastes good for a great cause and there are lots of hungry folks out there and every bit and bite helps!"
In 2009, Zapp's Potato Chips donated almost $30,000 to Louisiana area food banks from the sale of WHO DAT? chips. These Louisiana are food banks provide the hungry with one of life's most basic needs, food. These food banks generate more than $12 worth of food for every $1 donated to assist in feeding children, the elderly, the working poor, and homeless.